As the eventual relaisation that the earth changes and trend land with a thud and then disappear, students are obviously influenced by many peer pressures and carefully researched and developed marketing strategies as well as culture influencing music, blogs, TV shows and movies. As young people search for an individuality they desire to join a gang or to be associated with the stuff they perceive as trendy. Customisable items have therefore become a big hit with youngsters and teenagers, this extends from the standard T-shirts, trends have moved into the realms of wrist straps, boots and pin badges, each item can be designed with the slogans of the most fashionable musicians and fictional characters.
Children like to wear slogans as it sends out a message about themselves, they are desperate to convey a ceraint image of themselves this is as part of adolescent rebellion and customisable represent the perfect way to achieve this, whether you are dealing with a timid or sure individual all young people are influenced by what goes on around them and they have the perception that by being tied with movie stars and pop stars will make them appear to be trendier. The mind of a yob is cannot be explained nor understood, volatility is almost guaranteed, but one aspect which remains predictable is their loyalty to their favourite characters, actors, rugby players and bands.
Youth culture has also created it?s own identity, one of my friends makes button badges and one of her most popular products is the chav pin badge, this badge labels the ?chav? group of young people, the badge is purchased to mock people who allegedly belong to this group and may be used to label one of their peers as a member of the undesirable chav group. This type of badge may be immoral and may not support the image we would desire from Britains youth but it does highlight the situation we face, my friend is not too bothered though and provided his badges sell why would he be.
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Tags: Adolescent Rebellion, Button Badges, Earth Changes, Fictional Characters, Individuality, Marketing Strategies, Movie Stars, Peer Pressures, People Search, Pin Badge, Pin Badges, Pop Stars, Popular Products, Rugby Players, Slogans, Thud, Volatility, Wrist Straps, Yob, Youth Culture
